Another method that you can utilize in hotel mobile marketing is implementing a mobile customer relationship management and mobile customer service. Mobile marketing can be used to engage with your customers and it provides a very personalized interaction channel for both parties. Some examples of the application of this method can be confirmation of reservation through SMS, pre-arrival SMS, post-stay SMS, and notifications about the area. With this, you do not only get to send out information but you can also receive them as well through guest satisfaction surveys that you can send.

You can also create mobile opt-in lists in hotel mobile marketing where in you can send SMS messages about promotions or event announcements about your hotel. This is somewhat challenging compared to an e-mail opt-in list because people are more wary in giving out their phone numbers compared to their email addresses. However, there are certain strategies that will allow you to solicit opt-ins in your text list. You can do guest check-in or check-out solicitations, website registrations, online contests, online quizzes and polls, and many more.